Gucci Helle

Last week Denmark voted in a new government. The leader of the winning party will be the first female Prime Minister for the country. Helle Thorning Schmidt is the face of the Social Democratic party which is likened to the Labour Party in England. In fact, Helle is married to the son of a former head of Britain's Labour Party.

The Social Democrats support Denmark's working class, or what would be called 'blue collar' in the US. This is most likely one reason why Helle received the nickname "Gucci Helle" from the media. To highlight the contrast of her taste in upscale bags, given the people she supports.

Regardless of what she carries on her arm, it comes down to whether or not she is able to follow through on what the country needs. Which, like many countries today, is a jump start to the economy, and the creation of jobs. A continued focus on education is relevant as well given Denmark's reputation as a knowledge economy.